Nice work. The point on the function of a luxury product being almost irrelevant struck home and I can now better see how much work is put into creating such valuable brands. This book you analysed is definitely something for my reading list!
Thanks Jonah! It’s a fascinating industry to me in large part because how much of it is driven by human psychology and social dynamics. This book is a very interesting exploration of these elements
Great analysis of Jean-Noël Kapferer’s principles. Your point about LVMH needing to grow desirability faster than diffusion is the core paradox of luxury—scaling while maintaining the "dream."
As LVMH continues to consolidate "Maisons," how does the group prevent the "conglomerate effect" from eroding the individual heritage and "Anti-Laws" of its smaller brands in favor of short-term scale?
This article is just impressive, great work! I love how you showed the translation of principles into business decisions.
Thanks Arny, much appreciated 🙏
Loved this, thank you so much!
Nice work. The point on the function of a luxury product being almost irrelevant struck home and I can now better see how much work is put into creating such valuable brands. This book you analysed is definitely something for my reading list!
Thanks Jonah! It’s a fascinating industry to me in large part because how much of it is driven by human psychology and social dynamics. This book is a very interesting exploration of these elements
Great work as always! Could i ask what's your opinion on Farfetch?
Thank you! Don’t really have an informed enough opinion on Farfetch unfortunately
Great analysis of Jean-Noël Kapferer’s principles. Your point about LVMH needing to grow desirability faster than diffusion is the core paradox of luxury—scaling while maintaining the "dream."
As LVMH continues to consolidate "Maisons," how does the group prevent the "conglomerate effect" from eroding the individual heritage and "Anti-Laws" of its smaller brands in favor of short-term scale?