7 Comments

This article is just impressive, great work! I love how you showed the translation of principles into business decisions.

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Thanks Arny, much appreciated 🙏

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Nice work. The point on the function of a luxury product being almost irrelevant struck home and I can now better see how much work is put into creating such valuable brands. This book you analysed is definitely something for my reading list!

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Thanks Jonah! It’s a fascinating industry to me in large part because how much of it is driven by human psychology and social dynamics. This book is a very interesting exploration of these elements

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Loved this, thank you so much!

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Great work as always! Could i ask what's your opinion on Farfetch?

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Thank you! Don’t really have an informed enough opinion on Farfetch unfortunately

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